Please visit our Covid-19 page for more information about our precautions.

Who Are We

Our Team

All of our carers work to serve their local community and its people. They come from diverse backgrounds, cultures and experiences. Our team is well trained and has great qualifications. They have all worked within the health sector before and understand what quality and trusted care is. Every member is thoroughly screened throughout their interview process.

Our carers are good listeners, they strive to provide the best possible experience, they go the extra mile, they are passionate about their line of work and care greatly for people.

Our History

PrimeCare was founded by Laura Robinson. Laura worked in the healthcare sector for several years providing personal care to elderly. While working Laura sat her ACE qualifications in aged care, dementia care, safety and handling and more. At the same time, she studied public health through the University of Canterbury’s non-clinical health science degree. A large part of this study focused on New Zealand’s public health system. Because of her experience, Laura was particularly interested in the long term planning of health sector models relative to aged care. 

A large focus in national and global planning for aged care has been around the increasing strain on health care services because of the baby boom era. The baby boom era is the generation born post-World War II, born between 1946 to 1964. District and National health boards began forward planning two decades ago, to ensure the services, infrastructure and funding could handle the influx to come. Innovative strategies were developed. In New Zealand the average cost to live in care facilities is est $1,100 per week depending on the District Health Board. In 2010 it was estimated that the demand for care facilities would double, at this stage getting places in these facilities was already difficult. One of the more modern primary strategies from district health boards was to assist individuals to stay in their homes longer. While this strategy was partly a response to supply and demand, it aligns with New Zealanders preference to stay at home rather than receiving care from facilities. 

The move towards a model better supporting our ageing population to stay in-home longer has not been the only evident change in health care. Laura also spent time looking at the development from a traditionally understood non-profit sector to a for-profit/commercial sector. This change has taken place predominantly over the past three decades. Historically health care services have been publicly run or run and managed by not-for-profits, mainly Christian and social organisations. They provided care for the purpose of serving due to the organisation’s religious or social desires. A few names you might recognise are Anglican Care or Prespetrian Support. As the supply and demand in health care has increased, larger for-profit/commercial providers have been able to buy out the not-for-profit services. Because of their scale, they are able to run businesses more cost effectively. 

It was through this understanding and image of New Zealand’s future health care sector that Laura sought to develop a different model of care. She was passionate about offering a service that is for people and service above everything else. And so PrimeCare was formed with the commitment to maintain a person centered approach in all it does and reinvest everything back into the future generations of New Zealand. PrimeCare allows people to choose the type of care they want and who will administer that care. PrimeCare also runs as a social enterprise, one of the first of it’s kind – to reinvest everything back into service in New Zealand.

Enquires? Reach out to us

Call Us Email Us

Enquires? Chat With Us

Call our team today

Give us a call with any of your questions

Make an enquiry online

Fill a form or email us and we’ll get back to you